Free Fire and Justin Bieber have announced a collaboration for his game's first in-game performance, following some iconic collaborations with international stars and celebrities who produce exclusive songs and music videos for the game, such as Brazilian DJ Alok, DJ KSHMR, K-pop group BTS, and Brazilian pop singer Anitta.
The pop legend will release an exclusive single as part of the Free Fire's fifth anniversary festivities, which have the theme of "reunite the globe." In addittion, Garena has promised to bring back sweepstakes, unique rewards, and the players' favorite-themed contentl along with the Justin Bieber character.
As his character's backdrop goes, Justin Bieber aspires to bring the fractured globe together. He learned early in life that true human connection, not wealth or power, was the answer to people's problems. He decided to dedicate his life to bringing people together by using his singing talent.
"I'm excited to partner with Garena Free Fire to have this opportunity to entertain my fans across the globe. This collaboration with Free Fire has allowed us to explore various dimensions in which we can integrate my music with games and I can’t wait for everyone to enjoy what we have worked hard on behind the scenes"
—— JUSTIN BIEBER
The character Justin Bieber, which will be arriving as a part of the collaboration between Free Fire and Justin Bieber, will initially feature a unique power unheard of in the game. In the video game Free Fire, Justin Bieber's character, Silent Sentinel, has the ability to block damage by spending EP. In this situation, the EP of the skill user will be increased by the amount of EP taken from allies.
Furthermore, on August 27th, Bieber will perform live with an interactive setup, personalised emotes, mini-games, and even with his avatar on stage.